Our history

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The history of Jugetsudo

Maruyama Nori supplies tea under the brand name of Jugetsudo

Our Jugetsudo Japanese tea house opened its doors in 2003 in the Tsukiji district of Tokyo, next to the parent company Maruyama Nori. There you can savor delicious green tea in an atmosphere of natural and harmonious Japanese decor.

Subsequently, Jugetsudo began to embark on the worldwide exportation of our authentic products. With our tea and through various activities, we would like to try to share a bit of Japanese culture and atmosphere with you.

Our first tea house outside of Japan will open in 2008, in the Saint-Germain-des-Prés district of Paris. 2008 will be the 150th anniversary of Franco-Japanese relations. 1858 was the year in which the Franco-Japanese Treaty of Amity and Commerce was concluded. With the opening of our boutique in Paris, we are pleased to be able to modestly associate ourselves with these commemorations, hoping thus to contribute in our own way to an improved mutual understanding between our countries.





The meaning of the name Jugetsudo

From ancient times, the Japanese have been attuned to the worship of nature, knowing how to savor its beauty, as for example, the view of the moon rising in the sky and glowing onto the mountain slope, reflecting in the water... While contemplating this backdrop, they would write poems and have tea, and present offerings to the full moon at harvest time...

Jugetsudo means “the place from where one looks at the moon.” At the time we founded Jugetsudo, we had in mind this sentiment towards nature–so particular to the Japanese heart–of deeply savoring the existence and the passing of the seasons. We would like this place to put into practice and transmit the art of Japanese tea.

Sen no Rikyu, the grand master of Japanese tea of the Wabi school (meaning “sober and calm refinement”), brought the tea ceremony close to the spirit of Zen. He considered the spirit of the tea ceremony and that of Zen to be naturally joined (in what he calls “Cha-Zen Ichi-mi”). For him, making tea while engaging the five senses and tasting it meditatively is to have a complete Zen experience.

We would be very pleased if you would come to our place and share a moment of joy through your five senses, while finding the spirit of Cha-Zen and Japanese culture through a cup of tea.





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